.png)
On the occasion of Shimmer's 11th birthday, Shimmer officially changed its brand identity with motifs that harmoniously combine traditional beauty and modern spirit. After 11 years of continuous efforts, Shimmer is still developing and perfecting itself every day for the dream of bringing the Vietnamese silver craft industry to the world.
Shimmer's new identity consists of 3 main motifs inspired by typical, familiar, and close symbols, which have become familiar marks in each of Shimmer's designs.
.jpg){kind=logo}
With the new identity, Shimmer prioritizes using a bright, youthful, modern color palette that is closer to young people. This vibrant color palette not only helps highlight the details but also helps convey the positive, cheerful message that Shimmer wants to send to you.
With the slogan "Because you dream," let's go back to where the seed began, where the innocent dreams of a little girl always exist, waiting to bloom into the most wonderful things.
That is also the reason why our logo is designed in the opposite direction from the blooming flower back to the seed, expressing the desire to connect ourselves with our roots and nurture the purest dreams.
With the new brand identity, Shimmer wishes to continue traditional values, while integrating more modern, simple and youthful values, in line with the world's trends and closer to our Shimmer girls.
.jpg)
Shimmer handheld fan designs through the years. Designs inspired by Shimmer's signature motifs.
.jpg)
Shimmer handheld fan designs through the years. Designs inspired by Shimmer's signature motifs.
Shimmer keychain with three main motifs, inspired by lotus bud image, tile motif, peony flower.
Shimmer Silk Scarf 2023
.jpg)
Shimmer Playing Cards 2023
.jpg)
